Define
Test the market. Find the concept. Set the direction.
INDEPENDENT HOSPITALITY ADVISORY
From thefirst idea toa high-returnasset.
We help operators, investors and developers create better projects.
Explore our expertise
THE WAYPOINT PERSPECTIVE
Great places.
Stronger returns.
OPERATIONS. DEVELOPMENT. OWNERSHIP.EUROPE & ASIA PACIFIC
HotelsMembers’ clubsRestaurantsStudent accommodationCo-livingBranded residences
01 / OUR PERSPECTIVE
Three perspectives.
One better project.
A great experience, an efficient operation and a strong investment need to work together. We connect the decisions behind all three.
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THE GUEST PERSPECTIVE
“Give me an experience worth coming back for.”
Start with the right guest, then design around what matters to them.
We define the target audience and translate their needs into the concept, spaces, service and operating model. The experience should feel distinctive, effortless and worth the price.
IN PRACTICE
A guest values a seamless arrival. We connect the arrival layout, check-in technology and staffing to deliver it.
A stronger reason to book, return and recommend.
02 / OUR EXPERTISE
Better decisions.
At every waypoint.
A focused assignment or a partner
for the full journey.
Explore our expertise
01ScopingUnderstand the opportunity. Give the project a clear commercial foundation.
Market & business case
- Market analysis and target audience definition
- Underwriting and financial modelling
- Competitive positioning and performance benchmarking
Concept & operating model
- Operating model and partner strategy
- Concept definition and design brief
- Space planning through the guest and operator lens
Place & local context
- Integration with the surrounding place and economy
- Sustainability priorities within the project brief
- Local community participation and partnerships
02DevelopmentTurn the business plan into a distinctive place and an operation ready to open.
Design & investment
- Design and development advisory
- Guest and staff flow reviews
- Capex benchmarking, value engineering and ongoing budget management
Brand & commercial strategy
- Branding, identity and positioning
- Brand and operator selection
- Revenue, distribution and pricing strategy
Ready for opening
- Pre-opening planning and management
- Organisation, recruitment and mobilisation
- Technology roadmap, system selection and integration
03Operations & TurnaroundEstablish what is working, fix what is not and unlock the next level of performance.
Performance deep-dive
- Revenue, cost and margin analysis
- Operating and productivity benchmarks
- A prioritised turnaround plan with measurable actions
Asset & experience
- Property improvement planning
- Guest experience and service delivery reviews
- Capex priorities linked to commercial returns
People & execution
- Leadership team assessment
- Organisation and staffing structure review
- Interim leadership roles and implementation support
04CapitalMake the investment case clear and support the conversations that move it forward.
Financing support
- Funding requirements and capital structure assessment
- Lender materials and financing process support
- Refinancing and bank negotiation support
Investor readiness
- Investment memoranda and investor presentations
- Financial models, scenarios and return analysis
- Commercial due diligence preparation
Partners & process
- Relevant investor and capital partner introductions
- Coordination of investor and lender discussions
- Commercial terms and transaction execution support
04 / WAYPOINT IN NUMBERS
Experience across
the full asset lifecycle.
€4bn+
The core team has worked on and managed over €4 billion of hospitality real estate — from new developments to operations and disposals.
Collective career experience of our core team.
DevelopmentOperationsDisposals
05 / WHO WE ARE
A small team.
A broad perspective.
We bring experience across operations, development and ownership, spanning some of the most established and rapidly growing hospitality brands in Europe and Asia.
Our team includes luxury hotel GMs, COOs, CTOs, CMOs, real estate developers, investors, and directors of financing and hospitality banking.
People who have run the operation, built the asset, financed the investment and brought it to market.
WHERE WE FOCUS
All of Europe.
Asia Pacific.
06 / HOW WE WORK
Your project.
Your starting point.
We can come in at any stage, take on a specific challenge or lead the full assignment ourselves.
Where your project needs more, we bring in partners we have worked with extensively and whose expertise we stand behind. The scope, team and approach are tailored to you.
Assemble
Align the design, brand, partners and operating model.
Capitalise
Build the investment case. Support the financing process.
Activate
Connect the team, systems and commercial plan for opening.
Advance
Improve operations. Execute transformation. Grow asset value.
A specific decision, a project phase or the entire journey. We shape the assignment around what you need.
YOUR PROJECT / YOUR NEXT MOVE
More potential
in your next move.
A new idea, a development in progress or an asset ready to perform better. Tell us where you want to take it.